Welcome!
Welcome!
👩🏼💻
Hi, I'm Inés Flor
As a Product Thinker with a journalism background, I specialise in asking the right questions to tackle complex problems. I believe strategic thinking is the foundation of design thinking, and while it's the most challenging part, it's also the most rewarding. KPIs are the blueprint that guides impactful design.
Inés had this amazing way of understanding exactly what was needed and bringing ideas to life. Her clear communication made our teamwork genuinely enjoyable.
Luiz F. Takano
Former CTO @ Tueri
Inés is brilliant. Her designs are sleek, user-friendly, and strategically aligned. An absolute asset to our team.
Hanene Ait Laoussine
Front-End Lead @ Smeetz
Working with Inés was super cool. She had a knack for turning complex problems into elegant solutions, communicated effortlessly with dev teams, and consistently delivered user-focused designs that stood out.
Baptiste Guyon
Former PM @ Smeetz
Inés had this amazing way of understanding exactly what was needed and bringing ideas to life. Her clear communication made our teamwork genuinely enjoyable.
Luiz F. Takano
Former CTO @ Tueri
Inés is brilliant. Her designs are sleek, user-friendly, and strategically aligned. An absolute asset to our team.
Hanene Ait Laoussine
Front-End Lead @ Smeetz
Working with Inés was super cool. She had a knack for turning complex problems into elegant solutions, communicated effortlessly with dev teams, and consistently delivered user-focused designs that stood out.
Baptiste Guyon
Former PM @ Smeetz
Inés had this amazing way of understanding exactly what was needed and bringing ideas to life. Her clear communication made our teamwork genuinely enjoyable.
Luiz F. Takano
Former CTO @ Tueri
Inés is brilliant. Her designs are sleek, user-friendly, and strategically aligned. An absolute asset to our team.
Hanene Ait Laoussine
Front-End Lead @ Smeetz
Working with Inés was super cool. She had a knack for turning complex problems into elegant solutions, communicated effortlessly with dev teams, and consistently delivered user-focused designs that stood out.
Baptiste Guyon
Former PM @ Smeetz
Inés had this amazing way of understanding exactly what was needed and bringing ideas to life. Her clear communication made our teamwork genuinely enjoyable.
Luiz F. Takano
Former CTO @ Tueri
Inés is brilliant. Her designs are sleek, user-friendly, and strategically aligned. An absolute asset to our team.
Hanene Ait Laoussine
Front-End Lead @ Smeetz
Working with Inés was super cool. She had a knack for turning complex problems into elegant solutions, communicated effortlessly with dev teams, and consistently delivered user-focused designs that stood out.
Baptiste Guyon
Former PM @ Smeetz
Inés had this amazing way of understanding exactly what was needed and bringing ideas to life. Her clear communication made our teamwork genuinely enjoyable.
Luiz F. Takano
Former CTO @ Tueri
Inés is brilliant. Her designs are sleek, user-friendly, and strategically aligned. An absolute asset to our team.
Hanene Ait Laoussine
Front-End Lead @ Smeetz
Working with Inés was super cool. She had a knack for turning complex problems into elegant solutions, communicated effortlessly with dev teams, and consistently delivered user-focused designs that stood out.
Baptiste Guyon
Former PM @ Smeetz
Inés had this amazing way of understanding exactly what was needed and bringing ideas to life. Her clear communication made our teamwork genuinely enjoyable.
Luiz F. Takano
Former CTO @ Tueri
Inés is brilliant. Her designs are sleek, user-friendly, and strategically aligned. An absolute asset to our team.
Hanene Ait Laoussine
Front-End Lead @ Smeetz
Working with Inés was super cool. She had a knack for turning complex problems into elegant solutions, communicated effortlessly with dev teams, and consistently delivered user-focused designs that stood out.
Baptiste Guyon
Former PM @ Smeetz
Inés had this amazing way of understanding exactly what was needed and bringing ideas to life. Her clear communication made our teamwork genuinely enjoyable.
Luiz F. Takano
Former CTO @ Tueri
Inés is brilliant. Her designs are sleek, user-friendly, and strategically aligned. An absolute asset to our team.
Hanene Ait Laoussine
Front-End Lead @ Smeetz
Working with Inés was super cool. She had a knack for turning complex problems into elegant solutions, communicated effortlessly with dev teams, and consistently delivered user-focused designs that stood out.
Baptiste Guyon
Former PM @ Smeetz
Inés had this amazing way of understanding exactly what was needed and bringing ideas to life. Her clear communication made our teamwork genuinely enjoyable.
Luiz F. Takano
Former CTO @ Tueri
Inés is brilliant. Her designs are sleek, user-friendly, and strategically aligned. An absolute asset to our team.
Hanene Ait Laoussine
Front-End Lead @ Smeetz
Working with Inés was super cool. She had a knack for turning complex problems into elegant solutions, communicated effortlessly with dev teams, and consistently delivered user-focused designs that stood out.
Baptiste Guyon
Former PM @ Smeetz
